Cleansers, moisturisers, toners so many HELP!!!?

i've been looking in to some cleansing routines and there is so many to chose from, i was wondering is it's a case of you get what you pay for of is it just a case of take a lucky dip, please help i'm looking to achieve a nice even skin tone that eliminates a few blackheads and refines pores any advice? Nothing too expensive unless it is like you get what you pay for, i am 22 years old with normal skin apart from my large open pores and the odd blackhead